THE FUNCTIONAL PERFORMANCE APPROACH
Based in Wellington, New Zealand, Functional Performance is an online nutrition coaching service working with athletes and people from all over the world to optimise their nutrition.
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Built from a need recognised within the Functional Fitness community to offer people the advice and guidance they need to maximise potential through the right nutrition plan, our evidence based approach to healthy eating has proven effective at helping people from all walks of life, with many different goals, achieve results they never knew possible.
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We don’t believe in quick fixes or self proclaimed nutrition gurus and we don’t promote unnecessarily restrictive diets. We use research backed methods to ensure lasting results by helping people build sustainable habits and create a healthy relationship with food.
MEET YOUR COACH
Reuben Ferguson
PNL1 Precision Nutrition Certified Coach
CFL1 CrossFit Trainer
NASMÂ Certified Personal Traiiner
Reuben’s journey began in the culinary world, where he honed his skills as a chef and developed a deep understanding of food and its impact on the body. This experience allowed him to witness firsthand the power of nutrition in transforming lives and optimizing performance. Motivated by this realization, he pursued certifications as a personal trainer and nutrition coach to broaden his expertise and better serve those seeking a balanced and healthy lifestyle.
Through several years as a CrossFit coach and Personal Trainer, he has guided numerous individuals through high-intensity workouts, focusing on functional movements and pushing boundaries. He believes in the power of community and encourages his clients to embrace the CrossFit philosophy, fostering an environment of support, motivation, and growth.
His approach to nutrition coaching is tailored to each individual's needs and goals. Whether you're a beginner looking to improve your overall health or an experienced athlete striving for peak performance, he will develop a personalised plan that empowers you to reach your full potential.
Reuben is committed to staying up-to-date with the latest research and trends in nutrition and fitness, constantly expanding his knowledge to provide you with the most effective strategies for success. His ultimate goal is to empower you with the tools and knowledge necessary to take control of your health, make lasting changes, and experience the transformative power of nutrition and fitness.
If you're ready to embark on a journey of self-improvement and discover your true potential, Reuben is here to guide and support you every step of the way.